Client
Bagués
Services
Packaging
Art Direction
Project overview
Patagonia is a skincare line by Bagués, built around the natural landscapes and botanical ingredients of Patagonia, Argentina. I developed the visual direction and packaging system across different products and formats.
Challenge
The client wanted the line to feel rooted in Patagonia without falling into the usual nature-packaging clichés, and hold together across very different formats.
Approach
I built the system around a watercolor landscape: painted mountain lines that wrap around each piece and shift with its shape, while the typography and a navy color block stay fixed as the constant. I then extended it into product imagery, using photomontage to place the range in glacial water, rock and mountain settings.
