Client
Capacity Brewing
Services
Brand Identity
Packaging
Project overview
Capacity Brewing is a non-alcoholic craft brewery from Southern California. As part of the design team at Somos Volt, I helped build the brand and its visual direction, and designed its packaging and brand applications: cans for the IPA, Pale Ale and Mexican Lager, brand deck, social media and merch.
Challenge
Capacity was launching from scratch, with three beers at once. The brand had to feel complete from day one — on the shelf, on social media and on everything people would take home — and carry its core idea everywhere: Freedom of Choice, being part of the night with or without alcohol.
Approach
With the team, I helped build the brand around its idea of freedom: black-and-white scenes of crowds and open roads, film-strip frames and condensed type. Each can carries its own stamp — the Statue of Liberty for the IPA, the American flag for the Pale Ale, Mexico for the lager — tying every beer back to Freedom of Choice. The same elements carry into the brand deck, social media, stickers, apparel, caps and coasters, so every piece reads as the same brand.
Outcome
The range launched in 2024 and is sold at US retailers.
