Client
Pisca
Services
Brand Identity
Art Direction
Project overview
Based in Buenos Aires, Pisca brings together vintage objects, furniture and locally made pieces, guided by a slower relationship with the things we choose to live with. As a freelance project, I developed its identity: logo, monogram, color palette, typography and brand applications.
Challenge
Pisca's idea is about how we consume: keeping things longer in a culture that keeps replacing them. The identity had to follow the same rule: built to last beyond trends, and timeless without turning generic.
Approach
I drew from the visual language of old objects and printed matter — a monogram built from mirrored script letters, a handwritten tagline, the grain of photocopied paper — and set it in an editorial layout: symmetrical, with spaced-out type and plenty of room. The references give it character; the restraint keeps it from dating.
