Client
Vessel
Services
Art Direction
Campaign Design
Project overview
Ash Black and Compass Rise were the first two products of a new Vessel line, launched separately. As part of the design team at Somos Volt, I defined the visual direction for both campaigns and designed the pieces that carried them: product imagery, launch emails, social content, web and packaging.
Challenge
As the first launches of the line, these campaigns set how it would look going forward. Each product needed its own story, but the two had to read as part of the same family — and both were black, shown against Vessel's dark, restrained look.
Approach
I kept a shared base for both — dark tones, controlled lighting, the product at the center — and changed the mood on top of it. Ash Black stays still and monochromatic, with soft contrast and surface texture to show the new finish. Compass Rise moves: angled compositions, layered product shots and directional light build the idea of progression behind the name.
Outcome
The early VIP launch email saw a 50% increase in click-through rate, and the Compass Rise launch drove a 25% lift in revenue.
